retail agent
Retail Agent provides a dedicated service for importers, helping them showcase and sell their products to retailers. With over 12 years of experience acting as an agent in the homewares industry, we facilitate seamless communication between suppliers and retailers, building brand awareness and supporting both staff and customers on the selling floor.
retail agent
Retail Agent provides a dedicated service for importers, helping them showcase and sell their products to retailers. With over 12 years of experience acting as an agent in the homewares industry, we facilitate seamless communication between suppliers and retailers, building brand awareness and supporting both staff and customers on the selling floor.
About
Retail Agent represents a collective of brands united by a shared commitment to history, quality, beauty, and functionality. We act as the eyes and ears for the importers we represent, ensuring their brands are positioned, supported, and grown effectively within the Australian market.
Through strong relationships and a wide range of communication methods, we work closely with importers to develop new distribution opportunities while strengthening existing retail channels, always within agreed brand guidelines.
Retail Agent serves as the vital link between logistics, staff, visual merchandising teams, buyers, and management—providing hands-on support across all product-related matters.
Our flexibility and industry experience allow us to act quickly, follow through effectively, and deliver results with professionalism and efficiency within the homewares industry.
Representative for:
Victoria and Tasmania
Retail Services
Retail Agent brings over 30 years of experience within the Australian homewares industry. Well known and highly respected, Imogen Smith has built long-standing relationships across both the import and retail sectors, allowing her to work seamlessly between them.
Through an extensive network of established bricks-and-mortar retailers predominantly across Victoria and Tasmania, she connects brands with the right partners and opportunities. Imogen’s collaborative approach, strong communication skills, and deep product knowledge ensure trusted relationships are nurtured and that each brand is represented with care, consistency, and commercial insight.
Retail Services
Retail Agent brings over 30 years of experience within the Australian homewares industry. Well known and highly respected, Imogen Smith has built long-standing relationships across both the import and retail sectors, allowing her to work seamlessly between them.
Through an extensive network of established bricks-and-mortar retailers predominantly across Victoria and Tasmania, she connects brands with the right partners and opportunities. Imogen’s collaborative approach, strong communication skills, and deep product knowledge ensure trusted relationships are nurtured and that each brand is represented with care, consistency, and commercial insight.
STAFF TRAINING
I am passionate about transforming product knowledge into engaging, clear, and energetic presentations that inspire retail staff to become advocates for the brands I represent. This approach encourages interaction and questions, creating an open forum where staff can fully understand the features and benefits of your products.
DEMONSTRATIONS
With experience working with a variety of energy sources, I can show customers how to get the very best from your cookware. By sharing this knowledge in a clear and engaging way, customers gain confidence in using your products—and in turn, become genuine advocates for your brand. Every cooking demonstration is designed to create theatre and excitement, generating energy and buzz on the selling floor.
WE ASSIST WITH
Effective merchandising and timely stock replenishment are key to maintaining your brand’s presence on the selling floor.
All stock is accurately ticketed for seamless retail operations.
Marketing materials are utilized to support product knowledge and strengthen brand presence.
In-store signage and posters are produced to promote upcoming demonstrations and events.
Communication is prompt and professional, whether in person, by phone, or via email.
Customer concerns are handled with integrity, empathy, and thorough product knowledge.
Efficient management of logistics and internal stock movement within stores ensures smooth operations.
RANGE OF SERVICES
Merchandising
Stock counts and inventory management
Advice on product ranges and selections for the Australian market
Guidance on price lists and catalogue layout to support buyers and retail staff
Store setup for promotions and special events
Order management
Staff training delivered in an energetic, informative, and precise manner
Handling warranty and credit claims
Cooking demonstrations to showcase the performance of cookware, enhance product knowledge, and boost brand awareness and sales on the selling floor
Production of product feature videos
Product Range
History, Quality, Beauty and Function.
Product Range
History, Quality, Beauty and Function.
Retail Agent acts as the ultimate bridge between suppliers and retailers, creating the perfect environment to grow your brand while delivering seamless staff and customer support on the selling floor.
Using the latest technology, we streamline stock counts and generate orders with precision, ensuring your merchandise is placed efficiently and accurately every time.
